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Lead scoring is an idea that sales teams use to qualify leads before they directly reach out to close the sale. Cold leads and hot leads are the traditional Internet advertising terms used, but today’s lead scoring systems are customized to precisely know where each lead is in the sales and marketing funnels and exactly when to reach out. Here are 6 tactics marketers can use to move the leads along in the scale.
posted by faithsdias 2 months ago under business, marketing, internet advertising, pay per click advertising
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