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4 Myths of Online Advertising Today

Even with all of the information that is available regarding online advertising best practices, there are still many people out there—both consumers and business professionals—who continue to believe in outdated or outright wrong information about Internet advertising. The problem with the Internet is that, because things move so quickly, what is true about online advertising can change in a matter of months. Below are four myths regarding the current status of online advertising today.

What is Remarketing and How Can it Improve Your Online Advertising?

Terms like “remarketing” and “retargeting” are being kicked around quite often these days in many Internet advertising circles. To those unfamiliar with the ever-growing mass of online advertising lingo, “remarketing” may be just another fancy word created by online advertisers to talk about the same old marketing techniques.  In fact, remarketing (also called retargeting, behavioral retargeting, and behavioral remarketing) is a highly targeted online advertising technique which pinpoints potential customers based on their previous Internet activity.

Targeting Personas with Online Marketing

Aimlessly putting up banner ads, paid search campaigns, and other forms of Internet advertising will result in unsatisfactory metrics including clickthrough rate (CTR) and conversion rate. If your company doesn’t have a detailed goal and well-defined target audience for the advertising campaign, turn it off and start from scratch. It may seem like a lot of work, but the payoff in the end will be that your efforts actually had a purpose and that the investment of time and money you put into the campaign will be returned to you.

How Online Advertising Contributes to Lead Scoring

posted by alibalam 1 years ago under marketing, internet advertising

Lead scoring is an idea that sales teams use to qualify leads before they directly reach out to close the sale. Cold leads and hot leads are the traditional Internet advertising terms used, but today’s lead scoring systems are customized to precisely know where each lead is in the sales and marketing funnels and exactly when to reach out. Here are 6 tactics marketers can use to move the leads along in the scale.


Business, Marketing, Internet Advertising, Display Advertising

10 Tips for Effective PPC Marketing

Pay per click (PPC) marketing is a component of Internet advertising that is constantly evolving, and marketers need to stay abreast of the latest changes and strategies in order to keep up. There are basic rules that always need to be followed like “test, measure, optimize”—and then there are techniques like incorporating semantic search into your PPC strategy that many marketers are still unaware of. While a short article can’t possibly cover all the best PPC tactics, read on for a good start.

Tricks of the Trade: Advertising to the Right Audience

posted by ddiyyyanahh 1 years ago under marketing, internet advertising

No matter how small your website is, you can find your niche audience by using several advertising methods to direct their eager clicks in your direction. But how do you advertise to the audience that will pay you any mind? Here’s how.


Business, Marketing, Internet Advertising, Retargeting